After Twenty Years, Target To Drop Cherokee Brand Clothes - The Consumerist

The racks associated with garments offered at Goal can look a bit various inside a couple of years, since the merchant announced this week that it wont renew a decades-long contract using apparel retailer Cherokee. We appear forward for you to constructing by utilizing an previously strong foundation, and therefore are excited for you to introduce numerous new manufacturers in the future.

Cherokee is primarily found within the childrens department, but inside addition sells manufacturers like Liz Lange and also Tony Hawk.

For now, the company says it will still sell Liz Lange brand maternity garments in Target.

Other efforts have included any comprehensive report on the particular manufacturers your chain can be carrying along with changes to end up being able to appeal for you to Targets new core consumer that is younger and significantly more diverse.

Products from the company accounted for an estimated $1.1 billion inside list revenue pertaining to Goal last year.

The WSJ reports the move by simply Goal to not renew the actual long-running contract is simply another little bit of the retailers transformation beneath new CEO Brian Cornell, who might have place a focus upon type as well as manner at the large box store through creating limited moment collaborations along with big name designers.

Target Wont Renew U.S.

The Wall Street Journal reviews which Goal decided not to renew the existing deal, that is set to become able to expire upon January 31, 2017, in order to make method regarding newer garments labels, specifically throughout childrens apparel.

As target prioritizes signature categories, which includes kids as well as baby, we possess been considering our business throughout new ways, Stacia Andersen, Targets senior vice president involving apparel and also accessories, tells the WSJ. License regarding Cherokee brand [The Wall Street Journal]

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